In the customer life cycle, your target market becomes well aware of your products and services. Or maybe some of them are repeat customers and you are going through the customer life cycle with them again. Lets take a look at how an AI persona can build customer relationships one on one for your brand.
Building Relationships with the Customer
When operating a business, it may be hard to find time to talk with every single customer you serve, update them on new products, find out if they're happy with the product. One on one conversations allow for you to gain valuable information from your customers and demonstrate that you care more than your competitors (https://www.conversica.com/blog/customer-lifecycle-marketing-ai-provides-a-personal-touch). By implementing an AI persona, the software is able to send out and manage emails to thousands of customers and even ask important questions to gain better insight on what the customer is looking for. AI can send a follow up email or alert a company representative to call. The marketing automation software can manage the conversation for the company from start to finish on a large scale by sending out personal messages. AI tech is very useful for bringing new customers in, and then works later by cross-selling them in the customer life cycle to ensure that they are a returning customer.
Creating Smarter Marketing
Without having to resort to the annoying manual search for new prospects, AI has made it tremendously easier to find new customers by seamlessly combing through customer attributes to see who is engaged with your website the most. Marketers are even able to take a list of their best customers and run them through an AI software that will lead them to an even wider, similar audience and will expand your prospective list tenfold.
Do you feel special when you receive a generic ad on a website that is targeting a wide range of customers? The answer is no. With AI powered segment analysis, marketers can discover new personas with any audience and tailor a personalized message to each customer based off of their attributes.
AI helps marketers create smarter on boarding and engagements with their target customer base. For example, AI can help marketers understand optimal paths to purchase or conversions that customers take with their brand. This eliminates the time it used to take to manually test for the right customer, now AI is able to do it in just a matter of seconds. AI is even able to predict the actions of a customer before they make their purchase and their channel preference.
Marketers can use this AI software to uncover new opportunities based on text and image recognition. New innovation has enabled these machines to recognize important brand imagery such as logo, symbols, or even brand products. AI can recognize important keywords from a product mention on social media or an image and then will automatically flag them for a sales follow up by a company representative (https://www.salesforce.com/blog/2017/08/ai-for-marketers.html). They can detect any brand mention on social media and measure any marketing effectiveness with any posts regarding a company event. This is important for the company to know whether they are reaching a large target audience in an efficient manner or not. AI can even identify negative posts about the company product or brand overall and provide social customer service via online. It is amazing to look at how much AI has impacted the customer life cycle and to look at where it is going in the near future.
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