In the customer life cycle, your target market becomes well aware of your products and services. Or maybe some of them are repeat customers and you are going through the customer life cycle with them again. Lets take a look at how an AI persona can build customer relationships one on one for your brand. Building Relationships with the Customer When operating a business, it may be hard to find time to talk with every single customer you serve, update them on new products, find out if they're happy with the product. One on one conversations allow for you to gain valuable information from your customers and demonstrate that you care more than your competitors. By implementing an AI persona, the software is able to send out and manage emails to thousands of customers and even ask important questions to gain better insight on what the customer is looking for. AI can send a follow up email or alert a company representative to call. The marketing automation software can manage the c