In the customer life cycle, your target market becomes well aware of your products and services. Or maybe some of them are repeat customers and you are going through the customer life cycle with them again. Lets take a look at how an AI persona can build customer relationships one on one for your brand. Building Relationships with the Customer When operating a business, it may be hard to find time to talk with every single customer you serve, update them on new products, find out if they're happy with the product. One on one conversations allow for you to gain valuable information from your customers and demonstrate that you care more than your competitors. By implementing an AI persona, the software is able to send out and manage emails to thousands of customers and even ask important questions to gain better insight on what the customer is looking for. AI can send a follow up email or alert a company representative to call. The marketing automation software can manage the c
Jonathon Albin is currently a Senior at Illinois State University majoring in Marketing. He has extensive experience that he gained from his Marketing Internship in the summer of 2018 with Clarion Construction. There he gained experience in data entry, creating case studies, discussing current projects with clients, and updating their social media. During this internship, Jonathon realized his passion for artificial intelligence and the critical role it plays in business. Now, he aims to share his passion for artificial intelligence and display a plethora of interesting and relatable information on AI that will help readers understand the importance of artificial intelligence and its role in shaping the future of business. Christopher Brito is a senior at Illinois State University majoring in Marketing with a concentration in Advanced Marketing Analytics. With a marketing internship at the Boys and Girls Club of Bloomington-Normal in the summer of 2017, he learned what it's like